Case Study · 23

Xelik Wellness

Fitness & Coaching Platform

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Xelik Wellness preview

Project Overview

An elite personal training and holistic wellness membership platform connecting fitness coaches with dedicated clients through personalized digital health programming.

Key Challenges & Objectives

The coaching brand needed to automate recurring client billing, eliminate paperwork for fitness assessments, and present high-end client transformation case studies to prospective members.

Architecture & Implementation

Built with Next.js, Tailwind CSS, Stripe Billing for recurring monthly wellness memberships, and custom interactive onboarding questionnaires integrating directly into client CRM.

Core Features & Deliverables

  • Personalized Assessment Onboarding: Interactive physical assessment questionnaire tracking goals, dietary restrictions, and injury history.
  • Tiered Coaching Memberships: Flexible Stripe subscription tiers supporting 1-on-1 private coaching, group cohorts, and digital workout access.
  • Client Transformation Showcase: Verified case studies with interactive before-and-after sliders and audio testimonial recordings.
  • Consultation Booking: Automated scheduling system synchronizing coach availability with prospective client discovery calls.

Business Impact & Results

Doubled recurring client membership retention over a 6-month period and eliminated over 8 hours of manual billing and onboarding administration per week.

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